Deep Store

← Headline

AAII_BULLISH

Retail bullish sentiment — weekly AAII survey

aaiilive

Official name: AAII Bullish %

Frequency: WeeklyUnits: Percent2 017 observations

Latest value

35.7466

as of 2026-04-09

All-time percentile

44th

1-year change

+64.3%

all-time low: 12.00all-time high: 75.00

Time series

Showing 260 of 260 data points

About this series

Percentage of respondents to the weekly AAII (American Association of Individual Investors) survey who are bullish on the stock market over the next 6 months. The survey has been running since 1987.

Why it matters: AAII is a classic contrarian indicator. Historically, extreme readings in either direction have preceded counter-moves in equities — when retail is euphoric, the market tends to disappoint; when retail is despondent, it tends to rally. It's one of the oldest, most-cited sentiment datasets in finance.

How to read it: Historical average bullishness is about 38%. Readings above 50% are "excess optimism"; below 25% are "excess pessimism." The bull-bear spread (bullish % minus bearish %) is often used as a cleaner signal than the bullish reading alone. Bullish extremes alone are not market timing signals — use them as one input among several.

Caveats: Retail sentiment has been less reliable since the rise of commission-free trading and social-media investing — old extreme-reading historical relationships may have weakened.